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Why We Don't Quote Apples-To-Apples


Why We Don't Quote Apples-To-Apples

Published Thursday, October 12, 2017
by Diane Hipp

Here’s how the conversation goes:

Client:  “I’d like a quote on home insurance. “
Average Agent:  “Certainly.  Send me a copy of what you have now and I’ll quote it for you.”

What’s wrong with this conversation?

First, what most people send is the declarations page that lists the policy limits and deductibles.  This does not address how the policy pays a claim - a common misconception.  In matching your limits and deductibles, you’ve only dealt with a portion of your insurance.

Second, how certain are you that your current policy provides you the coverage you need?  If you’re not 100 percent sure, then why would you ask another agent to copy the same—perhaps inferior—policy?  Wouldn’t it be smarter to ask another agent to present his recommendations based upon a risk management approach?

Look—you expect one thing from your insurance:  to be made whole when an accident or disaster occurs.  Knowing that policies vary from carrier to carrier means that there is no such thing as an apples-to-apples quote.

Our approach is to learn about you, your assets, your family, your situation and then design an insurance policy tailored to your needs.  We believe this is far superior to an “apples-to-apples quote.”  Why would you risk all that you’ve worked so hard to earn on a common--but flawed--quoting process?


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When you go insurance shopping, it’s smart to look at more than just the price.

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